The most fun I've had with Dr Pepper was running production and shooting content for the Larry Culpepper Snapchat account during the 2016 College Football Playoffs. The organic Snapchat story had great success, and it tested my ability to run a real time campaign with multiple production methods to make a cohesive story that mirrored the narrative of the TV spots and Larry Culpepper Twitter takeover. Check out the write up in MobileMarketer to read more about it.
Snapple is really fun to shoot because it always involves bright colors, adorable miniatures, and subtle humor plays on the variety of flavors. Prop styling these shoots is a blast, and now my Amazon purchase history has some pretty bizarre items, and it may look like I am into dolls...
7UP has a great hybridization of lifestyle, product, and experimental photography. The concepts are typically centered around unique perspectives, and I always go into shoots thinking of how we can use interesting photo techniques to capture content. I also realized during one shoot that I have decent emoji cookie making skills. 😍
I get pretty crafty with Mott's shoots. No, really. Our best performing content is DIY crafts with their products and packaging, so we're continually coming up with ways to reuse the bottles, or make snack time a little more fun. Check out more of the crafts we've made on their website.
